When you consider these three things, it becomes clear that determining the best posting times should be factored into your agency or client’s overall social media strategy. This means that posting at the right time of day and week may help increase the reach of that particular piece of content and maximize the effectiveness of your social media management. In other words, accounts with a high engagement rate tend to receive an additional algorithmic boost to their posts. Social networks are governed by algorithms that prioritize engagement, so content that immediately gets attention is usually shown to more users. That's why posting content when your agency or client’s target audience is on that specific social platform is crucial. If you post content on social media, you want as many people as possible to see it–and ideally, click on a call-to-action (CTA). Why Timing is So Important for Social Media Marketing How To Determine the Social Media Posting Times for Your Agency or Client The Best Social Media Posting Times by Platform What Does the Research Say About Social Media Posting Times? Why Is Timing So Important for Social Media Marketing? This article will cover the latest research on the best posting times for each social media platform and more: Knowing the time of day and week to post can take your social media marketing strategy to the next level–as long as you stay up to date with the times and adjust your strategy for each platform. And as social behaviors change, your social media posting times should too. Social media posting times play a significant role in whether or not a particular piece of content gets the attention it deserves.
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